Apex, NC – March 5, 2025 – LiveSwitch, a leader in real-time communications technology, announced the promotion of Kassidi Swecker to chief marketing officer (CMO). In this role, Swecker will lead all aspects of marketing for LiveSwitch, driving the company’s mission to help business owners feel more connected, empowered and alive in the digital world.
Since joining LiveSwitch in 2022, Swecker has played a pivotal role in the company’s evolution, overseeing a major rebranding initiative and leading the successful launch of new products and websites. Her deep expertise in subscription-based business models, brand marketing, product marketing, digital marketing and marketing automation has been instrumental in accelerating LiveSwitch’s growth and market presence.
“Kassidi has been a driving force behind LiveSwitch’s marketing transformation,” said Anne English, president of LiveSwitch. “Her strategic vision, leadership and passion for innovation have had a significant impact on our brand and product success. We are thrilled to have her step into the CMO role and continue shaping the future of LiveSwitch.”
LiveSwitch is growing quickly to meet the needs of both small businesses and Fortune 500 companies across industries like home services, education, moving, self-storage, property management and healthcare. The company’s technology provides businesses with reliable, instant video, making it easier for them to connect with customers and document their work in real-time.
Prior to joining LiveSwitch, Swecker held leadership positions at IHS Markit (now part of S&P Global), WOW! Internet, TV, & Phone and Sling TV. Her contributions in these roles helped drive rapid subscriber growth, expand brand visibility and enter new global markets.
Kassidi Swecker’s promotion to CMO is part of a series of executive leadership promotions at LiveSwitch this year. Anne English was recently appointed president, and Josh Strehle became chief financial officer. The company also expanded its presence by acquiring a new global headquarters in downtown Apex, North Carolina.
To learn more about the LiveSwitch leadership team, visit https://www.liveswitch.io/leadership.
About LiveSwitch
LiveSwitch is the world-leading communications platform for small businesses and entrepreneurs. We are dedicated to leveling the playing field, so that all businesses have an equal shot at success and the freedom it provides. To achieve this, we provide world-class technologies to help small businesses thrive—directly saving them money, making them money, saving them time, and helping them serve their customers better. Virtual estimates, on-site documentation, and AI built for small businesses are some of the many offerings we provide. We use innovative video and photo technologies to achieve this. Our dream is that all entrepreneurial companies have a better shot at success by using our technology.
Press Contact:
Jackie Drumm
VP, Communications
jackie.drumm@liveswitch.com
