Apex, NC – July 29, 2026 – LiveSwitch, a leader in real-time communications technology, today announced that Caleb Main was promoted to chief financial officer. Main, a certified public accountant, brings extensive experience in finance, accounting and public accounting to the new role.
Main joined LiveSwitch as a controller, where he oversaw the company’s financial reporting, accounting operations and fiscal compliance. Prior to LiveSwitch, he spent several years in public accounting with Forvis Mazars, where he specialized in financial statement audits for both early-stage and established technology companies, as well as a diverse range of commercial and industrial companies.
“Caleb has proven to be an invaluable asset, providing the financial discipline and strategic insight that make him the clear choice as CFO,” said Michael Adams, CEO of LiveSwitch. “His work as our controller gave him a deep understanding of our business, and I’m confident he’ll help guide our financial strategy as we continue to scale.”
LiveSwitch is growing quickly to meet the needs of both small businesses and Fortune 500 companies across the trades, home services, self-storage, property management and more. The company’s global headquarters in downtown Apex, North Carolina, continues to accommodate the expansion of its team.
As CFO, Main will oversee all financial operations, including budgeting, forecasting, financial reporting and strategic planning. He will also play a key role in shaping the company’s growth strategy as LiveSwitch pursues its long-term objectives.
Main is a certified public accountant licensed by the North Carolina State Board. He holds a master’s degree in accounting from North Carolina State University and a bachelor’s degree in accounting from Randolph-Macon College.
To learn more about the LiveSwitch leadership team, visit https://www.liveswitch.com/leadership/
About LiveSwitch
LiveSwitch is eliminating the technology gap for small businesses with a cutting-edge AI and communication platform that delivers enormous productivity gains. Leading with agentic AI, we are transforming the way trades do business. Our aim is to increase the 10-year survival rate of U.S. small businesses by 25% over the next five years. When businesses use our platform, they have a better chance to succeed, with customers reporting an average rate of return of 214%.
