Our Mission

We are here to serve small businesses and entrepreneurs

LiveSwitch is dedicated to leveling the playing field, so that all businesses have an equal shot at success and the freedom it provides.  

We allow David to slay Goliath (who needed a good whooping, anyhow).  To achieve this, we provide world-class technologies to help small businesses thrive—saving them money, making them money, saving them time, and helping them serve their customers better.

Why?

Today, the landscape for small businesses is brutal. They face relentless competition from tech giants, big box retailers, and consolidation brought on by private equity. This stifles free market competition and puts immense pressure on those with fewer than 100 employees.

The economic consequences are dire: fewer people owning more, and many, including the middle class, owning less and less.

At LiveSwitch, we believe ownership is synonymous with freedom. True empowerment comes from enabling individuals to own something meaningful, like their own businesses.