Primary blue logo
Primary white logo over blue staging platform
Reversed logo (restricted use only)
Black and white logo (single color print only)
The LiveSwitch 
Initial is a restricted asset for use in small-space applications, such as social media icons, platform avatars, favicons, and internal marketing.
Avatar
Avatar
LiveSwitch SDK
Print Copyright
Don’t separate the logomark from the type treatment of the mark.
Don’t place the primary LiveSwitch Blue logo on a background pattern, busy image, or illustration.
Don’t add a product name with the logo.
Don’t put the LiveSwitch logo in a containing shape other than the approved primary logo.
Don’t place the logo on blue backgrounds, unless it is the primary white logo over the LiveSwitch Blue (#0070FF) staging platform.
Don't use outdated LiveSwitch logos. Please discard these assets from your files.
Don’t position the LiveSwitch logo on an angle.
Don't use the LiveSwitch logo to coin a word or phrase, or as a word in a sentence.
Don’t place the logo on a solid background color that isn’t approved.
Color Overview
Consistent use of LiveSwitch "Brandeis" Blue will create a strong visual connection for customers across all LiveSwitch channels.
In all cases, LiveSwitch Blue (#0070FF) is our primary brand color and a distinctive brand asset that we are committed to using across all brand touchpoints.
LiveSwitch Blue
#0070FF
The brand's signature color. This should always be a focal point for anything visual with the brand.
Ghost White
#F3F5F9
For framing content in layouts. Use liberally.
Space Cadet
#03011D
For weight and depth. Avoid using in excess.
Inter Tight SemiBold
Headlines
CC Spaghetti Western Sans
Headline Accent
NOTE: This is a licensed font and needs approval before usage.
Inter Tight Bold
Subheadlines
Inter Regular
Paragraph Body Text
Input Mono
Monospace Captions
LiveSwitch Icon Font
Iconography
Please design responsibly. Thank you 
